Brand Identity is the Reflection of your Quality and Appearance of the company. It represents your Product and Services so the look and feel of your corporate identity should be unique , bright & appealing.
So whether it is your Corporate identity i.e Letter Head, V.card, Envelopes, Company Stationary etc. Or it is your Marketing Material i.e Print AD / Banner AD should communicate strongly about your Brand & its Products. So a Rich and Well Defined Brand Identity will differentiate your brand in this competitive market.